Solutions and Services
e-Commmerce
Multichannel Analytics
Kinator, Paxcom's eCommerce data analytics solution, gathers and analyses data from multiple eCommerce channels across all geographies, languages, and platforms to offer data-driven insights.
e-Commmerce
Performance Marketing
At Paxcom, our experts provide end-to-end eCommerce campaign management, rigorous testing, and support with optimisation processes across eCommerce platforms.
e-Commmerce
Content & Design
Paxcom’s creative professionals offer brands a customised approach for all channels, from creative content to quality visuals adapted to suit your needs.
e-Commmerce
Strategy Consulting
From customised data analytics to detailed go-to-market strategies, Paxcom is your one-stop-shop. Whether you are exploring entering a new market or are planning to expand into an existing one, our experts are here to create a blueprint to scale your online business.
Ecommerce Performance Marketing
Over 50 brands have relied on Paxcom for campaign management across multiple platforms, including Amazon. Lakhs of products appear on these channels, but a common problem is inaccurate listing, leading to a loss of organic ranking and a decrease in product exposure. Our team of experts and technology will help take your brand’s marketing performance to higher ground– from brand exposure to advertising ROI to product sales.
E-commerce Multichannel Analytics
Metrics you can track with Kinator-
1. Pricing and Promotions
With Kinator, you can track your and your competitors’ SKUs and identify pricing and promotional trends across competitors, platforms, sellers, and time periods.
2. Out of stock alerts
Keep track of product availability across multiple platforms and receive a notification when an item is out of stock. Also, gain insights on excess stock, and dead stocks for predictive planning.
3. Share of Search
Kinator provides an overview of yours and competitors’ SKUs listed among the top 3, 10,20 or more results for key search terms and categories.
4. Sentiment analysis
Kinator collates and analyses reviews and ratings for your SKUs across all platforms, including reviews from your competitors to provide you with a birds’ eye view of your online reputation across channels.
5. Sales performance
With Kinator, analyse your ecommerce sales performance at the brand and channel levels and play along with customised widgets for better understanding of the data.
6. E-advertising 360
Get complete eCommerce advertising campaign metrics on platforms such as Tesco and Amazon, allowing you to compare KPIs to brand goals and improve ROI.
Ecommerce Content & Design
When it comes to creating and optimising eCommerce content, our team of content and design professionals supports brands in adhering to their brand requirements while also following industry best practises. Paxcom’s content team can assist you with– keyword research and optimization; search-optimized content for product detail pages; enhanced A+ conten and muchmore.
E-commerce Strategy & Consulting
E-commerce Strategy & ConsultingGlobal eCom Support:
Paxcom provides cross-border eCommerce solutions that help brands expand online and accelerate their global growth. All aspects of the go-to-market process are covered, from acquiring the license for the region, identifying the right partners in the market, to selling on marketplaces. We have worked with brands from Korea, Egypt, the UK, Australia, the Middle East, the US, India, etc.Business Analytics & Consultation:
With on-demand analytics, brands can make data-driven decisions using our in-house and brand sources for custom insights on competition, sales, promotions, etc.
Solutions and Services
e-Commmerce data Analytics
E-commerce Multichannel Analytics
Metrics you can track with Kinator-
1. Pricing and Promotions
With Kinator, you can track your and your competitors’ SKUs and identify pricing and promotional trends across competitors, platforms, sellers, and time periods.
2. Out of stock alerts
Keep track of product availability across multiple platforms and receive a notification when an item is out of stock. Also, gain insights on excess stock, and dead stocks for predictive planning.
3. Share of Search
Kinator provides an overview of yours and competitors’ SKUs listed among the top 3, 10,20 or more results for key search terms and categories.
4. Sentiment analysis
Kinator collates and analyses reviews and ratings for your SKUs across all platforms, including reviews from your competitors to provide you with a birds’ eye view of your online reputation across channels.
5. Sales performance
With Kinator, analyse your ecommerce sales performance at the brand and channel levels and play along with customised widgets for better understanding of the data.
6. E-advertising 360
Get complete eCommerce advertising campaign metrics on platforms such as Tesco and Amazon, allowing you to compare KPIs to brand goals and improve ROI.
e-Commmerce Performance Marketing
Ecommerce Performance Marketing
Over 50 brands have relied on Paxcom for campaign management across multiple platforms, including Amazon. Lakhs of products appear on these channels, but a common problem is inaccurate listing, leading to a loss of organic ranking and a decrease in product exposure. Our team of experts and technology will help take your brand’s marketing performance to higher ground– from brand exposure to advertising ROI to product sales.
e-Commmerce Content & Design
Ecommerce Content & Design
When it comes to creating and optimising eCommerce content, our team of content and design professionals supports brands in adhering to their brand requirements while also following industry best practises. Paxcom’s content team can assist you with– keyword research and optimization; search-optimized content for product detail pages; enhanced A+ conten and muchmore.e-Commmerce Strategy Consulting
E-commerce Strategy & Consulting
Global eCom Support:
Paxcom provides cross-border eCommerce solutions that help brands expand online and accelerate their global growth. All aspects of the go-to-market process are covered, from acquiring the license for the region, identifying the right partners in the market, to selling on marketplaces. We have worked with brands from Korea, Egypt, the UK, Australia, the Middle East, the US, India, etc.
Business Analytics & Consultation:
With on-demand analytics, brands can make data-driven decisions using our in-house and brand sources for custom insights on competition, sales, promotions, etc.
Our Clients
E-Commerce Event Calendar
We have put together an eCommerce Event Calendar, highlighting key sales events and region-specific festivals to make 2022 your best-performing year ahead
Most Viewed Blogs
Everything you need to know about U.K. eCommerce
The United Kingdom is Europe’s most developed region for online shopping and has the 5th largest economy by GDP. A lengthy history of economic growth, foreign commerce, and political stability
A Guide to Amazon U.S.A. Marketing in 2022
Amazon is the world’s biggest online retailer and sells everything from books to toys. Many of us have used Amazon and found a new product that we could not live
Amazon Global Selling in the USA: Everything You Need to Know
Amazon is the biggest e-commerce marketplace in the world and has opened its doors to sellers all over the globe. With an ever-growing base of buyers and a massive collection
We are engaged with Paxcom for a while across India & Singapore now. Their services have helped us streamline and grow our e-commerce business across online platforms while helping us optimize our spends. paxcom's analytics, insights and execution teams are proactive and highly available with commendable turnaround time. The team go out of the way to support and add the required push to resolve the challenges that we face. It has been a great experience working with Paxcom as partner.
Paxcom Team has been extremely efficient in handling our operations on Amazon US. They have helped us increase our sales by great extent in a very short span of time
Region Specific eCommerce Trends
In the coming year, almost half of UK households are expected to have smart speakers, with voice transactions worth £3.5 billion, up from £0.2 billion in 2018, as per OC&C firm. Retailers that take advantage of voice search through Amazon's Alexa, Apple's Siri, and Google Assistants will benefit from this. Optimising their voice search strategies to rank for voice search terms is crucial for brands.
Visual commerce is another eCommerce theme on the rise, with customers wanting to enjoy an instore experience without having to travel to a physical location."Visual commerce" is a catchall term for the creative tactics available to marketers, such as brand-created imagery, video, and GIFs; user-generated and customer-created content; earned reviews; embedded product links; and live video shopping
45% of shoppers abandon purchases due to dissatisfaction with the available delivery methods, highlighting the importance of flexible delivery options. Bringing fulfilment technology to retail and offering flexible delivery options will simplify the process of fulfilling orders, resulting in inefficient processes and seamless customer interactions.
With the growth of eCommerce, chatbots become increasingly popular, assisting shoppers with purchases, offering customer service, and providing product recommendations. Using chatbots can streamline the eCommerce process, and save brands’ time and increase customer satisfaction.
In the next few years, circularity will grow at a faster pace than fast fashion, while the second-hand clothing sector is expected to grow the most. To put it another way, according to Retail Focus, 65% would be willing to spend up to 20% more on sustainable purchases
The Paxcom Difference
“It has been great working with the team at Paxcom. They are quick to understand work & agile with data tracking & reporting for us. The team has also had a good turn around time for creative & supports us on all our media plans across platforms.”