How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers
Omnichannel marketing is on the rise. Brands have started incorporating omnichannel strategies into their businesses for a better and enhanced customer experience. What is Omnichannel? A user engagement strategy in which a company provides customers or prospects with access to their products, offers, and support services across different channels, platforms, and devices. Recent research emphasizes …
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