In the dynamic space of eCommerce, it is crucial for a brand to monitor the pricing of their products on online channels. To some extent, online consumers challenge the concept of loyal customers; a price which is just slightly higher than the competition can make you lose even your loyal customers.. Brands must have complete visibility over competition and their own product pricing to strategically use promotions, discounts, deals, and coupons to increase online sales, have competitive pricing, and improve advertising conversions.
Kinator helps you to:
This data helps ensure a controlled pricing & promotion strategy, and help close loops for Promo claims
Major online e-commerce platforms have thousands of products listed for every major keyword and category that a customer may search. In order to reach your customer, your products first need to be visible and discoverable on relevant keywords search results and category pages. Research shows that almost two-thirds of clicks come through products that appear on the first page of search results. The first step in improving your organic visibility is to be aware of what your current share of shelf is.
Kinator helps you:
This data helps keep a constant check on your share of shelf, and how it changes with various levers used by you over time, such as changes in content, pricing and sales.
Research shows that the majority of shoppers read between one and ten reviews before making a purchase decision. The reviews are also a goldmine of insights for brands on what aspects are important to their customers, and how their products are performing on them. This makes it an important aspect to track and analyze, to maintain your online reputation, and achieve better customer satisfaction.
Sales reports and offtake data is provided by the eCommerce platforms in various different forms and frequency. In order to make an informed decision, it is necessary to have a consolidated view, customizable to your specific decision-making requirements.
Kinator Sales Dashboard helps:
Ecommerce platforms today provide a wide variety of complex tools and advertising options. Since a large number of customers are now starting their research, discovery and purchase journey directly on platforms like Amazon, these tools have become a primary means of digital advertising.
The advertising intelligence portal in Kinator helps
Brands selling their products on multiple online platforms cannot keep a track of their hygiene metrics manually. Considering their vast product portfolio, no. of eCommerce channels, and competitors, it becomes crucial to measure and analyze in order to make data-backed decisions. Any capable eCommerce analytics tool would be able to provide sellers with analysis to make better decisions on pricing, promotions, stock status, reviews, advertising & sales analysis, keywords & categories, etc.
The tool must also help brands record and see the trend of their past data and draw analysis for future stock out, price, and best sellers.
As an online retailer, it's easy to get lost in eCommerce metrics. It gets effortless if you have software that can help you track all important metrics like stock status, price variations, advertising metrics, promotions, reviews behavior, sales analysis, competitor metrics, etc.
i) Pricing & Promotions
ii) Out of stock
iv) Reviews and Ratings
vi) E- Advertising
vii) Custom reports as per brand goals etc.
No, Brands do not need to take any legal permissions before getting their data tracked via Kinator. Kinator only tracks publically available data from the eCommerce platforms.
Kinator can help you track products in more than 20 countries, 800+ zip codes, across categories, and in 11 languages.
Kinator provides you with all essential eCommerce metrics (own and competitors) without any hassle. You will find everything that will help you improve your online performance & sales in one place. On top of it, Kinator is user-friendly & will allow you to download reports at any time of the day.
Additional advantages include: